OVERVIEW
Wedding costs can be notoriously high due to the wedding industry having overpriced products and services. Lily is an e-commerce platform that helps couples plan their nuptials in a cost-effective way, by providing catalogues of wedding professionals, vendors, and venues, based on their preferences and budget.
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MY ROLE
Sole UX/UI Designer
DURATION
6 weeks
TOOLS
Adobe XD, Adobe Illustrator, Surface Pen, Excel, OptimalSort, UsabilityHub
My findings revealed that Zola is the only direct competitor to Lily which means the market is not saturated with wedding planning apps and Lily has good potential. This also means there might be a risk since now the question is, “Why isn’t Zola more popular?” I sought to overcome this risk by creating an app that has unique feature unavailable elsewhere and improves on some of its competitors’ shortcomings.
Problem Statement
Lily's users need help searching for reputable wedding professionals, vendors, and venues in order to plan their events in a cost-effective way. They require a catalogue of rated professionals from which they can select based on their preferences and budget.
Solution
Create a platform for users to access party planning experts through messages, phone, and video calls. Provide one-on-one interactions that will lead to solutions that are tailored to the user’s specific needs.